BMW has recently provided an insight of the companys perception of luxurious comfort and innovation for the future. The main characteristics include intelligent lightweight engineering, innovative interior design and a radically new user interface design. BMW Vision Head Up Display for example projects data directly in the driver’s line of sight onto the road and draws his attention right toward the relevant information such as road signs or buildings. Furthermore the BMW ConnectedDrive Luxury Concierge service can be used by passengers at any time without distracting the driver.
The exterior design emphasizes the intelligent lightweight engineering with its advanced aerodynamics, while ” long wheelbase, short overhangs and low, set-back greenhouse lend the stretched silhouette a refined dynamism”.
“Innovative technology and modern luxury have always been an important part of BMW’s brand DNA,” says Adrian van Hooydonk, Senior Vice President BMW Group Design. “We use visionary concept vehicles like the BMW Vision Future Luxury to show where we may be going with these themes in the future, and to give us new inspiration and motivation. The BMW Vision Future Luxury – with its innovative technologies and with meticulous precision and quality in every detail – takes our thinking on modern luxury a logical stage further.”
Find out more: BMW
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